Whether you own the franchises (franchisor) or are the one operating the actual restaurant on a daily basis (franchisee), you should communicate well with the other party. Through having excellent communication and listening skills both sides can know the direction the franchisor wants to take, what is working and what is not, and can have open dialogues about making changes and continuous improvements.
The world is always evolving and businesses that do not do the same are bound to fail. Making sure both franchisor and franchisees are on top of the latest trends and technology helps to stay ahead of competitors and allows restaurants to attract new customers.
Like new technology, both franchisors and franchisees need to be constantly coming up with new ideas. Whether it be new food products, marketing campaigns, sales promotions, or updates to your franchise locations, new energy should be constantly injected into your franchise to keep consumers interested and excited about your brand.