Whether you own the franchises (franchisor) or are the one operating the actual restaurant on a daily basis (franchisee), you should communicate well with the other party. Through having excellent communication and listening skills both sides can know the direction the franchisor wants to take, what is working and what is not, and can have open dialogues about making changes and continuous improvements.
Most frequently and arguably most effectively, these communications are facilitated and rendered most efficiently through Franchisee Advisory Boards/Committees that meet regularly with the relevant franchisor managers. The Franchisee Advisory Boards/Committees are designed to review on-going products and programs in the field and any issues related to them and products and programs in development for potential new offerings, designed to continue to attract current and new consumer customers. These regularly scheduled meetings help franchisees and key franchisor managers develop better relationships with each other through which both can broaden and deepen their understanding of the highest priority issues to address.
The world is always evolving and businesses that do not do the same are bound to fail. Making sure both franchisor and franchisees are on top of the latest trends and technology helps to stay ahead of competitors and allows restaurants to attract new customers. There are many vendors that can help inform both franchisors and franchisees of the latest relevant technologies, and how they might apply to any one particular chain.
Like new technology, both franchisors and franchisees need to be constantly coming up with new ideas. Whether it be new food products, marketing campaigns, sales promotions, or updates to your franchise locations, new energy should be constantly injected into your franchise to keep consumers interested and excited about your brand.